So, this year we won two, count that, TWO, Platinum AVA awards for our work on IMPACT last year. I am really excited about these, and it feels even better because we put soo much time and effort into these! Big shout to CenterLine for executing them so well. We had also won the award the year before… lets go for a three-peat. Here is a brief description of the videos:
This video was created for the purpose of driving registrations to our major annual event, IMPACT 2009 Smart SOA Conference in Las Vegas. By tapping into pressing customer pain points, such as the need to optimize costs, increase agility and continually innovate, the Impact Web team was able to demonstrate the value of attending this unique conference. Several forms of social media and electronic communication (such as blogs, twitter, and mobile video clips from attendees) are showcased to inform viewers of the types of information available at IMPACT. These items of information at Impact are spread virally throughout the video.
Part of the IBM Smarter Planet initiative, this video uses real IBM employees to communicate the principles of Smart Work, one of the four themes of smarter planet. Unveiled at a keynote address during the Impact 2009 Smart SOA Conference in Las Vegas, this video was designed to introduce and create excitement around the Smart Work theme.
The real-world, cutting-edge technologies highlighted – from facial recognition to virtualization – create a clear vision of how Smart Work can save countless hours across every industry. All of the IBM employees featured in this video were also present at the Impact event, opening the door for face-to-face conversations about these concepts.
Viewed over 5,000 times on YouTube and rebroadcast at many other live events this year, the popularity of this video spurred a larger series, in which IBM customers and partners expanded on the value of Smart Work.