The main reason for this new blog oh’ mine is to have a platform where I can express some opinions, respond to topics, and give you my .02, the way I see it. Being a person that spends a major part of his day, not only reading blogs, but also working on blogger’s programs and building relationships, it only made sense that I practice what I preach.

And I do preach it pretty heavy to execs on a daily basis. Topics like the many reasons companies should come to understand the full reach not only bloggers have, but the voices of people online. We have seen many times over the past year examples of how social media can make or break products, companies, and create superhuman PR disasters for customer service. We all know the Comcast Cable video. I mean, they created an entire team focused at CRM from a social media perspective because of this one video alone (the team is run by Frank Eliason @comcastcares, who is doing a great job at understanding how to manage customer relationships online, also a great speaker).

This quote seems to sum it up: “Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” Avinash Kaushik, Analytics Evangelist, Google

How many times have you heard someone in your company say, “whats our social media plan?”, or “lets use twitter to drive registration.” Just because you have a presence, does not mean you have a voice. This is a struggle I try to tackle daily and something I hope to share my experiences about on this blog, along with the occassional rant, tv commercial, photoshop tip, whatever it may be. Thanks for reading… to be continued.