This morning Esteban Contreras (@socialnerdia) showed me Samsung’s new homepage and I must say, it was pretty fresh. A fully functioning, social media implementation right there, on their homepage. Not to mention they worked with a pretty awesome crew over at Jess3 (@jess3) to make this happen. I want to highlight two points…
1. Embrace your social initiatives. From the Samsung homage you can tweet (w/ hashtags is a bonus), link to Facebook and “Like” basically everything, click to add photos, see videos, read reviews and click to “Buzz” which is another way to link to external articles (blogs). In other words, almost all of this content lives somewhere else, in social-land. This seems to fall inline with their social media tactics and is a nice play to encourage engagement.
2. Pull the trigger and GO! Everything is so much about being and doing in “realtime” with social media and Samsung was able to pitch their vision and get this implemented in a 2 week timeframe. THAT is impressive. How fast you implement is almost as important as what you implement sometimes.
You have to be ready to strike while its hot and I think Samsung did a great job at that with this redesign. I am sure we will see more from them in the upcoming months and I look forward to how far they can push things. And I am always looking at the great work Jess3 does.
Also, check out their open application to dev people for app ideas for their TV line. I always hear people bragging about these great iPhone app ideas they have, so here is a chance to get it on TV too.